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 AdRespect promotes advertising that respects diversity, gender identity/expression, and sexual orientation for a more accepting society and better business results.

Founded by business journalist Michael Wilke, AdRespect began in 1996 in NYC as a journalist endeavor, and later became a nonprofit educational project, first known as Commercial Closet and now as AdRespect. The AdRespect archive contains nearly 6,000 LGBT-themed ads from around the world going back to 1917. The material represents the best and worst of Madison Avenue's commercial messages, and everything in between.

 

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Commercial Closet Association Ad LibraryCommercial Closet Ad Library

Friday, May 25, 2018

AT&T
This Is Me
US National
2018
United States

IKEA International
Wake Up Charged/Opgeladen Opstaan
Europe
2018
Netherlands

PostNL
Valentines
Europe
2018
Netherlands

AIG
Diversity is Strength-All Blacks
Asia
Global
2018
Japan

Vodafone Group
Modern Family
Europe
2018
Netherlands

Doctor's Associates
Dainty
US National
2018
United States

Rockland Trust
Great Relationships
US National
2017
United States

AFFA - Alliance for Full Acceptance
Gay or Straight...all Americans deserve equal protection under the law.
US Regional
2001
United States

AFFA - Alliance for Full Acceptance
Gay Americans living and loving responibsly...just like you.
US Regional
2003
United States

AFFA - Alliance for Full Acceptance
We are your neighbors--and we are gay.
US Regional
2002
United States

AFFA - Alliance for Full Acceptance
Homosexuality isn't the problem. Prejudice is.
US Regional
2001
United States

The Hershey Company
Warning: Be Careful Where You Chew
US National
2007
United States

Samsung
Make It Yours
US National
2018
United States

McCain Foods
Here’s To Love
Europe
2018
United Kingdom

Hollands Nieuwe
VW Brides
Europe
2018
Netherlands

Commercial Closet Association

Deflate
Company: Pilsner Urquell
Brand: Pilsner Urquell
Region: Europe
Country: Czech Republic
Agency: Leo Burnett Co.
Year: 1997
Target: Mainstream
AdRespect Score: 

Details
Commercial Closet Association

Join AdRespect

Welcome to AdRespect

Advertising is a powerful medium. Although LGBT-inclusive commercials are still relatively rare, they have tremendous power to promote visibility and change hearts and minds. That’s why it is so vital that advertising is inclusive of the LGBT community while avoiding homophobia and transphobia.

AdRespect is here to educate, entertain, encourage best practices and bring awareness. Enjoy.

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Gay-Themed Ads Are Becoming More Mainstream
Posted by: Lowie Jim Palisoc
Thanks for your post. It will be a great help for increasing the credibility of my research. :) For showing my gratitude, I promised that I will cite you in my study. thanks a lot! God bless



Is Coke gay friendly or not?

Posted by: Mike Wilke
Coca-Cola earned a perfect 100 from the Human Rights Campaign in the US and just debuted a commercial in the UK featuring a gay wedding. But it cut the wedding scene for the commercial in Ireland and has chosen to sponsor the winter Olympics in Russia, which is coming under heavy fire for its new anti-gay law and indifference to homophobic violence.



James Franco Dropped By Advertising Campaigns Over His Gay Themed Films

Posted by: Adam Stazer
http://www.back2stonewall.com/2013/03/james-franco-dropped-advertising-campaigns-gay-themed-films.html

In a red carpet interview last week at SXSW, James Franco suggested that he has been dropped from three advertising campaigns due to his involvement in two gay-oriented films he put out at Sundance, and not due to his image as the companies reported. He produced Kink and co-directed and starred in a forthcoming Travis Matthews film, Interior.Leather Bar. Franco suggested that this exemplifies the homophobia that still exists in American media. As many advertisers have already begun to notice, gays and lesbians will only continue to become an increasingly visible part of American society. While the exact reason for Franco having been dropped from these campaigns is unclear at this time, the depiction of raw gay sexuality as portrayed in these films was no doubt part of the conversation. Other explicit films depicting heterosexual sex rarely if ever raise an eyebrow among the public, and neither should these.



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