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 AdRespect promotes advertising that respects diversity, gender identity/expression, and sexual orientation for a more accepting society and better business results.

Founded by business journalist Michael Wilke, AdRespect began in 1996 in NYC as a journalist endeavor, and later became a nonprofit educational project, first known as Commercial Closet and now as AdRespect. The AdRespect archive contains nearly 6,000 LGBT-themed ads from around the world going back to 1917. The material represents the best and worst of Madison Avenue's commercial messages, and everything in between.

 

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Commercial Closet Association Ad LibraryCommercial Closet Ad Library

Monday, December 11, 2017

IKEA International
Siamo aperti a tutte le familglie/We are open to all families
Europe
2011
Italy

Gilead Sciences
We're adventurous, not reckless.
US National
2017
United States

Gilead Sciences
I'm passionate, not impulsive.
US National
2017
United States

AARP
We see diversity not as a reason for division, but as a source of strength.
US National
2017
United States

Gucci Group
Beards
US National
2017
United States

Baker McKenzie
Proud to Support Lambda Legal and its Commitment to Achieving Equality
US National
2017
United States

TD Canada Trust
Cheers to OUT on your 25th Anniversary Celebration
US National
2017
United States

Hogan Lovells
Proud to Support Lambda Legal
US National
2017
United States

PNC Financial Services Group
Know we're with you when you're planning for all your hard work to pay off.
US National
2017
United States

Coors Brewing Co.
Together We Can Move Mountains
US National
2017
United States

Honda Motor Co.
Jack Goes Big
US National
2017
United States

Burger King Corp.
Bullying Jr.
US National
2017
United States

Rowse Honey Ltd.
The Three Bears
Europe
2017
United Kingdom

Jumbo
Shopping couples
Europe
2017
Greece

McCain Foods
We Are Family
Europe
2017
United Kingdom

Commercial Closet Association

Find Your Understanding
Company: Expedia
Brand: Expedia
Region: US National
Country: United States
Agency: 180LA
Year: 2012
Target: Gays & Mainstream
AdRespect Score: 

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Commercial Closet Association

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Welcome to AdRespect

Advertising is a powerful medium. Although LGBT-inclusive commercials are still relatively rare, they have tremendous power to promote visibility and change hearts and minds. That’s why it is so vital that advertising is inclusive of the LGBT community while avoiding homophobia and transphobia.

AdRespect is here to educate, entertain, encourage best practices and bring awareness. Enjoy.

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Gay-Themed Ads Are Becoming More Mainstream
Posted by: Lowie Jim Palisoc
Thanks for your post. It will be a great help for increasing the credibility of my research. :) For showing my gratitude, I promised that I will cite you in my study. thanks a lot! God bless



Is Coke gay friendly or not?

Posted by: Mike Wilke
Coca-Cola earned a perfect 100 from the Human Rights Campaign in the US and just debuted a commercial in the UK featuring a gay wedding. But it cut the wedding scene for the commercial in Ireland and has chosen to sponsor the winter Olympics in Russia, which is coming under heavy fire for its new anti-gay law and indifference to homophobic violence.



James Franco Dropped By Advertising Campaigns Over His Gay Themed Films

Posted by: Adam Stazer
http://www.back2stonewall.com/2013/03/james-franco-dropped-advertising-campaigns-gay-themed-films.html

In a red carpet interview last week at SXSW, James Franco suggested that he has been dropped from three advertising campaigns due to his involvement in two gay-oriented films he put out at Sundance, and not due to his image as the companies reported. He produced Kink and co-directed and starred in a forthcoming Travis Matthews film, Interior.Leather Bar. Franco suggested that this exemplifies the homophobia that still exists in American media. As many advertisers have already begun to notice, gays and lesbians will only continue to become an increasingly visible part of American society. While the exact reason for Franco having been dropped from these campaigns is unclear at this time, the depiction of raw gay sexuality as portrayed in these films was no doubt part of the conversation. Other explicit films depicting heterosexual sex rarely if ever raise an eyebrow among the public, and neither should these.



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