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AdRespect is founded by business journalist and Commercial Closet Association founder, Michael Wilke. The project began in 1996 in New York City as a journalist endeavor, and later became a nonprofit educational project, first known as Commercial Closet and now as AdRespect.

Commercial Closet Association Ad LibraryCommercial Closet Ad Library

Tuesday, September 1, 2015

Heineken
Money Back
US National
2015
United States

O Boticario
Dia dos Namorados O Boticário
Latin/South America
2015
Brazil

Airbnb
Love is Welcome Here
Global
2015
United States

Unilever
Be True to Your Pleasure
Europe
2015
United Kingdom

Explore Minnesota
Summer in Motion
US National
2015
United States

Myntra
BOLD IS BEAUTIFUL | THE VISIT
Asia
2015
India

Google Inc.
Google My Business
US National
2015
United States

Johnson & Johnson
How We Family
US National
2015
United States

Unilever
First Fatherhood Moments
US National
2015
United States

Aetna
First Love
US National
Global
2015
United States

Hallmark Cards, Inc.
Alex & Pam
US National
Global
2015
United States

Wells Fargo & Company
Learning Sign Language
US National
2015
United States

Hillary for America
Hillary Clinton for President
US National
2015
United States

Sprint
Too Rich to Care Layover
US National
2015
United States

Master Kong
Shower Rape
Asia
2014
China

Commercial Closet Association

The Switch
Company: Chewy Junior
Brand: Chewy Junior
Region: Asia
Country: Singapore , Vietnam
Agency: unknown
Year: 2012
Target: Gays
AdRespect Score: 

Details
Commercial Closet Association

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Welcome to AdRespect

Advertising is a powerful medium. Although LGBT-inclusive commercials are still relatively rare, they have tremendous power to promote visibility and change hearts and minds. That’s why it is so vital that advertising is inclusive of the LGBT community while avoiding homophobia and transphobia.

AdRespect is here to educate, entertain, encourage best practices and bring awareness. Enjoy.

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Is Coke gay friendly or not?
Posted by: Mike Wilke
Coca-Cola earned a perfect 100 from the Human Rights Campaign in the US and just debuted a commercial in the UK featuring a gay wedding. But it cut the wedding scene for the commercial in Ireland and has chosen to sponsor the winter Olympics in Russia, which is coming under heavy fire for its new anti-gay law and indifference to homophobic violence.



James Franco Dropped By Advertising Campaigns Over His Gay Themed Films

Posted by: Adam Stazer
http://www.back2stonewall.com/2013/03/james-franco-dropped-advertising-campaigns-gay-themed-films.html

In a red carpet interview last week at SXSW, James Franco suggested that he has been dropped from three advertising campaigns due to his involvement in two gay-oriented films he put out at Sundance, and not due to his image as the companies reported. He produced Kink and co-directed and starred in a forthcoming Travis Matthews film, Interior.Leather Bar. Franco suggested that this exemplifies the homophobia that still exists in American media. As many advertisers have already begun to notice, gays and lesbians will only continue to become an increasingly visible part of American society. While the exact reason for Franco having been dropped from these campaigns is unclear at this time, the depiction of raw gay sexuality as portrayed in these films was no doubt part of the conversation. Other explicit films depicting heterosexual sex rarely if ever raise an eyebrow among the public, and neither should these.



Gay-Themed Ads Are Becoming More Mainstream

Posted by: Danielle
http://www.huffingtonpost.com/2013/03/06/gay-themed-ads-mainstream-_n_2821745.html?ncid=edlinkusaolp00000003

Above is an article posted by the Huffington Post regarding the new Kindle ad that features a gay couple. I've been delighted to see this Kindle commercial running fairly often. What Kindle did really well in this ad was incorporate a gay couple into a story line that didn't center around their orientation. They essentially normalized this couple and more importantly they weren't necessarily the punchline. This is the best type of integration for LGBT couples in advertisements because it doesn't play off their perceived differences as a joke. Eventually more same-sex couples will seamlessly be incorporated into advertising, and it’s novelty will wear off with every ad (which the article refers to a bit as ‘going mainstream’), but that’s simply the process of normalization which I think should be the ultimate goal.



CCA Poll

What's the right amount of LGBT representation in TV ads?
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It's just the right amount now.
Equal to our representation in the population.
There are too many LGBT ads already.
Maybe a little more.
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