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AdRespect is founded by business journalist and Commercial Closet Association founder, Michael Wilke. The project began in 1996 in New York City as a journalist endeavor, and later became a nonprofit educational project, first known as Commercial Closet and now as AdRespect.

Commercial Closet Association Ad LibraryCommercial Closet Ad Library

Friday, December 19, 2014

Ziggo
Gewoon Goed (Just Good)
Europe
2014
Netherlands

Google Inc.
Be Together
US National
2014
United States

Google Inc.
And You
US National
2014
United States

Starbucks
Coffee Frenemies (Bianco Del Rio)
US National
2014
United States

E-commerce China Dangdang
I fear prejudice but I dare to love.
Asia
2014
China

Enklere Liv
The Prison Shower
Europe
2008
Norway

Chewy Junior
The Switch
Asia
2012
Singapore , Vietnam

Stonewall and Paddy Power
Changing Room
Europe
2014
United Kingdom

Las Vegas Convention and Visitors Authority
Double Marriage
US National
2014
United States

Las Vegas Convention and Visitors Authority
Now you can say "I do" to one more thing here.
US National
2014
United States

Virgin Group
Equal Partners
Europe
2014
United Kingdom

Studio 69 club - Almaty
Saghyrbaiuly and Pushkin
Europe
2014
Kazakhstan

Johnson & Johnson
One mother's voice changed the world...tell us who changed yours.
US National
2013
United States

Johnson & Johnson
Our commitment is to care for families. All families.
US National
2014
United States

General Mills
The Cheerios Effect: Building a Family
North America
2014
Canada

Commercial Closet Association

Reasons to Believe
Company: Coca-Cola Co.
Brand: Coca-Cola/Coke
Region: Europe
Country: Netherlands , Norway , United Kingdom
Agency: Ogilvy & Mather Worldwide
Year: 2013
Target: Gays & Mainstream
AdRespect Score: 

Details
Commercial Closet Association

Join AdRespect

Welcome to AdRespect

Advertising is a powerful medium. Although LGBT-inclusive commercials are still relatively rare, they have tremendous power to promote visibility and change hearts and minds. That’s why it is so vital that advertising is inclusive of the LGBT community while avoiding homophobia and transphobia.

AdRespect is here to educate, entertain, encourage best practices and bring awareness. Enjoy.

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Is Coke gay friendly or not?
Posted by: Mike Wilke
Coca-Cola earned a perfect 100 from the Human Rights Campaign in the US and just debuted a commercial in the UK featuring a gay wedding. But it cut the wedding scene for the commercial in Ireland and has chosen to sponsor the winter Olympics in Russia, which is coming under heavy fire for its new anti-gay law and indifference to homophobic violence.



James Franco Dropped By Advertising Campaigns Over His Gay Themed Films

Posted by: Adam Stazer
http://www.back2stonewall.com/2013/03/james-franco-dropped-advertising-campaigns-gay-themed-films.html

In a red carpet interview last week at SXSW, James Franco suggested that he has been dropped from three advertising campaigns due to his involvement in two gay-oriented films he put out at Sundance, and not due to his image as the companies reported. He produced Kink and co-directed and starred in a forthcoming Travis Matthews film, Interior.Leather Bar. Franco suggested that this exemplifies the homophobia that still exists in American media. As many advertisers have already begun to notice, gays and lesbians will only continue to become an increasingly visible part of American society. While the exact reason for Franco having been dropped from these campaigns is unclear at this time, the depiction of raw gay sexuality as portrayed in these films was no doubt part of the conversation. Other explicit films depicting heterosexual sex rarely if ever raise an eyebrow among the public, and neither should these.



Gay-Themed Ads Are Becoming More Mainstream

Posted by: Danielle
http://www.huffingtonpost.com/2013/03/06/gay-themed-ads-mainstream-_n_2821745.html?ncid=edlinkusaolp00000003

Above is an article posted by the Huffington Post regarding the new Kindle ad that features a gay couple. I've been delighted to see this Kindle commercial running fairly often. What Kindle did really well in this ad was incorporate a gay couple into a story line that didn't center around their orientation. They essentially normalized this couple and more importantly they weren't necessarily the punchline. This is the best type of integration for LGBT couples in advertisements because it doesn't play off their perceived differences as a joke. Eventually more same-sex couples will seamlessly be incorporated into advertising, and it’s novelty will wear off with every ad (which the article refers to a bit as ‘going mainstream’), but that’s simply the process of normalization which I think should be the ultimate goal.



CCA Poll

What's the right amount of LGBT representation in TV ads?
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It's just the right amount now.
Equal to our representation in the population.
There are too many LGBT ads already.
Maybe a little more.
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