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GLAAD’s Advertising Media Program, incorporating The Commercial Closet Association, is a program of the Gay & Lesbian Alliance Against Defamation (GLAAD). GLAAD is dedicated to promoting and ensuring fair, accurate and inclusive representation of people and events in the media as a means of eliminating homophobia and discrimination based on gender identity and sexual orientation.

 
Commercial Closet Association Ad LibraryCommercial Closet Ad Library

Wednesday, September 8, 2010

Dell
Buy Dell. Join Red.
North America
2008
United States

MCI
Wedding
North America
2004
United States

Viacom
Permission
North America
2004
United States

IKEA International
I Don't Judge
North America
2008
United States

Virgin Group
Hook Up Fearlessly
North America
2009
Canada

H. Best Limited
2(x)ist Make Your Valentines Day Special.
Europe
2005


7-Eleven
Big Gulp
North America
2002
United States

Abercrombie & Fitch
Shower
North America
2002
United States

IKEA International
Dining Room Table
North America
US Regional
1994
United States

42 Below
Man, I Don't Understand How Anyone Can Be Gay
Australia/New Zealand
2005
New Zealand

Sara Lee Corp.
Joe Namath
North America
1974
United States

Jack in the Box
Jack Raps
North America
US Regional
1999
United States

Saturday Night Live/Broadway Video
Homocil parody
North America
2001
United States

Golden Vale
Whatever Minger!
Europe
2004
United Kingdom

Abercrombie & Fitch
Couch
North America
2002
United States

Commercial Closet Association

Wardrobe
Company: Home Salons
Brand: Home Salons
Region: Europe
Country: France
Agency: Business
Year: 1999
Target: Mainstream
AdRespect Score: 
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Commercial Closet Association

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LGBT in Mainstream Ads
Posted by: Jon Gilbert
I think it is a combination of all factors - how gays are portrayed in ads, news media and films/television.



CoverGirl Ellen DeGeneres

Posted by: MikeNY
What great news that Ellen DeGeneres will show everyday women that lesbians are not only smart and entertaining, they can be glamorous too! Now if only CoverGirl will start advertising TO lesbians!!



How far do we think it is?

Posted by: Chris Michael
How much longer does anybody think it will take before organisations like the Commercial Closet won't have to be around? Before seeing an ad with a lesbian couple adopting a child is no more or less incendiary than a black man refilling his prescription in another ad?

Thank god that there are groups like these pushing for awareness, but how far until these groups can rest?



CCA Poll

Who is primarily responsible for ensuring socially responsible advertising?
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Advertisers themselves
Ad agencies
TV networks and publications
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