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GLAAD’s Advertising Media Program, incorporating The Commercial Closet Association, is a program of the Gay & Lesbian Alliance Against Defamation (GLAAD). GLAAD is dedicated to promoting and ensuring fair, accurate and inclusive representation of people and events in the media as a means of eliminating homophobia and discrimination based on gender identity and sexual orientation.

 

Commercial Closet Association Ad LibraryCommercial Closet Ad Library

Wednesday, September 8, 2010

Lever Rexona
Priscilla II: The Return
Australia/New Zealand
1996
Australia

Vivendi
Le Regard des Autres
Europe
2008
France

Orbitz
Bad Weather
North America
2006
United States

Freedom To Marry Coalition Of Massachusetts
Coaster
North America
US Regional
2007
United States

Bertolli
Bertolli Oven Baked Meals
North America
2009
United States

Diesel
Individual
Europe
2000
United Kingdom

Target Corp.
Isaac Mizrahi Collection Spring 2004
North America
2004
United States

British Columbia Chiropractic Association
The Back Specialists
North America
2004
Canada

Takara Holdings
Journey to the West with Boy George
Asia
1986
Japan

ICA Sverige AB
Christmas
Europe
2007
Norway , Sweden

Alliance Atlantis
Queer As Folk promotion/Sexy Boy
North America
2001
Canada

American Express Co.
Have Your People Call My People
North America
2008
United States

Unilever
Get Hairapy!
North America
2006
United States

LA Eyeworks
Gaze
North America
US Regional
2006
United States

Phillips Van-Heusen
Country Girls
North America
US National
2008
United States

Commercial Closet Association

Snack Fairy
Company: Kraft Foods
Brand: Nabisco
Region: North America
Country: United States
Agency: FCB Worldwide
Year: 2005
Target: Mainstream
AdRespect Score: 

Details
Commercial Closet Association

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LGBT in Mainstream Ads
Posted by: Jon Gilbert
I think it is a combination of all factors - how gays are portrayed in ads, news media and films/television.



CoverGirl Ellen DeGeneres

Posted by: MikeNY
What great news that Ellen DeGeneres will show everyday women that lesbians are not only smart and entertaining, they can be glamorous too! Now if only CoverGirl will start advertising TO lesbians!!



How far do we think it is?

Posted by: Chris Michael
How much longer does anybody think it will take before organisations like the Commercial Closet won't have to be around? Before seeing an ad with a lesbian couple adopting a child is no more or less incendiary than a black man refilling his prescription in another ad?

Thank god that there are groups like these pushing for awareness, but how far until these groups can rest?



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Who is primarily responsible for ensuring socially responsible advertising?
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