A man walks into a hut that is reminiscent of an old-fashioned rest stop. He sits down to study a map as passionate, love-making music characterizes the mood.
He receives attention from a lot of sexy women. These women appear so turned on by him that their clothes tend to remove themselves from their bodies. Some are sweating.
We see a man and a woman that are aroused by this man's presence to the point where we see their nipples harden through their shirts.
The man is now sitting by himself reading a book. He is approached by yet another woman, whose breasts swell past her button-up shirt's capacity. Her shirt's buttons are propelled across the room by her assets. The man is clearly intrigued as the woman raises one eyebrow at him. The voiceover takes over, "Touch, the new fragrance from Lynx."
As the spot concludes, we see a few more close-ups of the aroused strangers, and the commercial closes as the "Touch"-doused man licks an envelope.
This ad earns an "Equal" rating because the one man aroused by the main character of the commercial is portrayed similarly to the women.