This ad features a couple of oppressively built men dressed as housewives in a kitchen. They are flagrantly unconvincing as women.

The narration introduces the two of them: "Susan and Janet are extremely strong housewives, perfect to test new strongest-ever Bounty against the most popular competitive brand."

Each of the two women grab their paper towel of choice from the counter and simultaneously demonstrate each towel's respective prowess at absorbing a red liquid stain from the counter: "Firstly, ladies, can your towel absorb this nasty spill?"

The Bounty-wielding wife is holding a sign that reads "YES," and her opponent bears a sign that reads "NO."

The women test the performance of their towels as prompted by the narrator: "Can you wet it? Wring it? And even tackle this dried on sticky mess? Without your towel falling apart?"

"Can you?"

The Bounty towel is the clear winner, and the women are now upstaged by the same "YES" and "NO" signs they had been previously.

The loser steals the "YES" sign from the Bounty consumer.

Now, the narrator asks a trick question: "And, finally, are you a ninny?"

This, in turn, makes the true "ninny" the one who doesn't use Bounty.

"Bounty - have you tried it wet yet?"