Home - AdRespect Advertising Media Program
leftendAbout the AdRespect Advertising Media ProgramAdRespect Advertising Media Program Ad LibraryAdRespect Advertising Media Program ResourcesDonate to the AdRespect Advertising Media ProgramContact AdRespectJoin the AdRespect Advertising Media ProgramMember logon to the AdRespect Advertising Media ProgramAdRespect Advertising Media Program
spacer
paid advertisement

AdRespect Ad Library Profile

View larger version of the video Members Only!  Download video!
Save as a Favorite

Company: Coca-Cola Co.
    View Company Scorecard / Contact Company
Brand: Vanilla Coke Diete
Ad Title: Ferris Wheel
Business Category: Non-Alcoholic Beverages
Media Outlets: Television
Country: Canada
Region: North America
Agency: Cossette Communication Group
Year: 2003
Target: Mainstream
Ad Spotter: François Auclair
none

Theme(s)

Same-Sex Affection

GLBT Inclusion

Theme Breakdown

AdRespect Score: 
none

Various lovers appear on a ferris wheel in this Vanilla Coke commercial focused on diversity. Two of the couples are biracial, and then two young men ride by as well. One of the guys smiles lovingly at the other (they do not kiss as the other couples do), and the other fellow sheepishly moves his foot over his other.

The song translation: "If you give me Vanilla Coke, I will be nice with you. If you taste this new cola, we will be you and me together. If you seek for this vanilla taste, you will find it on my lips. If you taste this new cola, our love story will continue."

none

Billy , Dallas
Wonderful, everyone touches or kisses but the gays. Thank you so much Vanilla Coke for showing us "diversity." You might as well [i]not[/i] bother to portray us in your commercials. As Joan Crawford said in [i]Mommie Dearest[/i], "if you can't do it right, don't do it at all."

David , Seattle
Here we go again -- with gays seen as "not together, not kissing, as the het couples and interracial couples are. They couldn't be farther apart in the seat, the crossing over foot could be seen as crotch protection, no kiss-- they're cartoon characters for God's sake! On 2nd viewing I did notice the shy blushing response and foot thing in a better light. On first view I saw it as him trying to get as far apart as the seat would allow. So more positive than I thought, but still no touch, no kiss for these guys.

none



Flaming Dance
Company: Coca-Cola Co.
Brand: Burn energy drink
Country: Poland
Region: Europe
Year: 2007

AdRespect Score:


The Morning
Company: Coca-Cola Co.
Brand: Burn energy drink
Country: Italy
Region: Europe
Year: 2007

AdRespect Score:


Drinking and Driving
Company: Coca-Cola Co.
Brand: Coca-Cola Light
Country: Argentina
Region: Latin/South America
Year: 2003

AdRespect Score:


A Tip Of The Cap To You
Company: Coca-Cola Co.
Brand: Coca-Cola/Coke
Country: United States
Region: North America
Year: 2008



America the Beautiful
Company: Coca-Cola Co.
Brand: Coca-Cola/Coke
Country: United States
Region: US National
Year: 2014

AdRespect Score:


Coke Card
Company: Coca-Cola Co.
Brand: Coca-Cola/Coke
Country: Canada
Region: North America
Year: 2001

AdRespect Score:


Grand Theft Coke
Company: Coca-Cola Co.
Brand: Coca-Cola/Coke
Country: United States
Region: North America
Year: 2007

AdRespect Score:


Paula and Elton
Company: Coca-Cola Co.
Brand: Coca-Cola/Coke
Country: United States
Region: US National
Year:

AdRespect Score:


Reasons to Believe
Company: Coca-Cola Co.
Brand: Coca-Cola/Coke
Country: Netherlands , Norway , United Kingdom
Region: Europe
Year: 2013

AdRespect Score:


The Coca-Cola Company Proudly Supports the HRC
Company: Coca-Cola Co.
Brand: Coca-Cola/Coke
Country:
Region: North America
Year: 2004


none

Submit An Ad Test An Ad Rate An Ad Post Comments
space
© 2001 - 2014 AdRespect Advertising Education Program. All rights reserved.
Other works which appear on this site are the property of their various owners and are used for educational purposes, with no commercial intent.
space
Legal Statement and Terms of Use
Designed & Powered by Videotex


paid advertisement
paid advertisement