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Company: Diesel
    View Company Scorecard / Contact Company
Brand: Diesel
Ad Title: V-J Day
Business Category: Fashion/Apparel
Media Outlets: Print
Country: United States
Region: North America
Agency: DDB Needham Worldwide
Year: 1994
Target: Gays & Mainstream
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This cutting-edge ad featuring former couple Bob and Rod Jackson-Paris smooching ran in Interview and a few other pseudo-mainstream fashion magazines as well as the gay press, and was shot by David LaChapelle.

Despite the fashion industry's omnipresent use of sex to sell its merchandise – often "forgetting" to include the very clothing they're trying to sell – few have actually used overtly gay imagery like Diesel. Designers including Calvin Klein, Gucci, Versace, Abercrombie & Fitch and Benetton have only teased consumers with gay vague imagery.

Diesel subscribes somewhat to the Benetton-Calvin Klein school of advertising, meant to shock people into paying attention.

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Marge , Philadelphia
As a straight woman, I love this ad!

Christopher Lee , St. Petersburg, FL
Shocking...yes....but what does it have to do with Diesel?

João Paulo , Oporto, Portugal
Shocking? Why? That is the beauty of this ad: something that must have taken place hundreds of times but has always been hidden. Maybe that applies to Diesel?

Andrew , Boston, MA
It is now 2005 and I have never forgotten this ad. This is the most romantic rendition of a homecoming that one could think of. And, of course, everybody in the ad is cool with homosexuality. If only this were a true picture.

Jamesfan , London, UK
Come on! Two handsome, buffed up studs snogging. What's not to like? Cute. I'm a straight girl, by the way.

Alan p. Hurley , Rahway, NJ
A lovely couple. You can bet this occurred. Although maybe just around the corner. But then again, having never seen this originally, searched a long time to find it. Even contacted Diesel. Thank you very much.Turns out a friend knows them both from another time. This is my choice as best picture.

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AdRespect Score:

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