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Company: Basic Rights Oregon
    View Company Scorecard / Contact Company
Brand: No on 9 Campaign-Oregon
Ad Title: We Agree - Bipartisan
Business Category: Regional/Local Politics
Media Outlets: Television
Country: United States
Region: North America, US Regional
Agency: Zimmerman & Markman
Year: 1992
Target: Mainstream
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In a clever bipartisan effort, Carol Auger, executive director of the democratic party of Oregon, and Craig Berkman, chairman of the republican party of Oregon, sit side-by-side.

Berkman says, "We don't agree on how you should vote for president." Auger chimes in, "Or U.S. Senator" and Berkman adds, "Or representative or legislator."

"Quite honestly, we don't agree on very much," says Auger. Berkman: "But we both think you should vote no on 9."

Auger: "Any amendment to our constitution that forces us to discriminate is a dangerous idea. To Republicans and Democrats alike."

Berkman: "So make sure you vote on election day." Auger: "And vote Democratic." Berkman: "Vote Republican." Auger: "But vote no on 9." Berkman: "Vote no on 9."

The closing line is, "Vote No on 9, it's a danger to us all."

The group behind this commercial, Basic Rights Oregon, was able to create a number of commercials to fight the measure, which ultimately failed by a narrow margin.

Like commercials from other states in the political battle for protecting gay civil rights, this ad never mentions the words "gay or lesbian." It was a decision that proved controversial to some, who felt that the ads were too vague, while others felt that a broader approach was necessary to avoid turning off many voters.

Either way, during the heated environment in states that debated gay rights measures, reports of anti-gay violence increased dramatically.

Another effort from the OCA behind Measure 9 returned in 2000 to prohibit schools and community colleges from encouraging, promoting or sanctioning homosexual and bisexual behavior.

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Audrey Gilles , Brattlebero, VT
It's vital that this type of advertising is done. Without getting too deeply into an aggressive debate over what is “right," I think it is critical first and foremost that the message is out there in a way that it reaches it's audience. This positioning is very successful in doing so. In a perfect world we wouldn't need it! In a receptive one, we would evenly communicate using words that make it unquestionably clear. However, what comes across to some, though hard to believe, as radical change efforts will not feed thoughts and understanding in order to create social change for gay rights. It doesn't matter how loud or precisely one speaks if it's in a language someone does not comprehend, even 'try' to understand. I support this work, unquestionably.

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Company: Basic Rights Oregon
Brand: Gay issues awareness
Country: United States
Region: North America, US Regional
Year: 2004

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Company: Basic Rights Oregon
Brand: No on 13 Campaign-Oregon
Country: United States
Region: North America, US Regional
Year: 1994

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Company: Basic Rights Oregon
Brand: No on 13 Campaign-Oregon
Country: United States
Region: North America, US Regional
Year: 1994

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Company: Basic Rights Oregon
Brand: No on 13 Campaign-Oregon
Country: United States
Region: North America, US Regional
Year: 1994

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Company: Basic Rights Oregon
Brand: No on 9 Campaign-Oregon
Country: United States
Region: North America, US Regional
Year: 1992

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Constitution
Company: Basic Rights Oregon
Brand: No on 9 Campaign-Oregon
Country: United States
Region: North America, US Regional
Year: 1992

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Company: Basic Rights Oregon
Brand: No on 9 Campaign-Oregon
Country: United States
Region: North America, US Regional
Year: 1992

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Teacher - Barbara Culpepper
Company: Basic Rights Oregon
Brand: No on 9 Campaign-Oregon
Country: United States
Region: North America, US Regional
Year: 2000

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Company: Basic Rights Oregon
Brand: Vote No on 36-Oregon Constitutional Amendment
Country: United States
Region: North America, US Regional
Year: 2004

AdRespect Score:


Love Is
Company: Basic Rights Oregon
Brand: Vote No on 36-Oregon Constitutional Amendment
Country: United States
Region: North America, US Regional
Year: 2004

AdRespect Score:

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