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Company: Levi Strauss & Co.
    View Company Scorecard / Contact Company
Brand: Levi's
Ad Title: Change
Business Category: Fashion/Apparel
Media Outlets: Television
Country: United States
Region: North America
Agency: Bartle Bogle Hegarty
Year: 2007
Target: Mainstream
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Theme(s)

Same-Sex Couples/Families

GLBT Inclusion

 Theme Breakdown

AdRespect Score: 
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 Black Dress
Company: Levi Strauss & Co.
Brand: Dockers
Country: United States
Region: North America
Year: 2002

AdRespect Score:


Inside Out
Company: Levi Strauss & Co.
Brand: Dockers
Country: United States
Region: North America
Year: 1998



Inside Out2
Company: Levi Strauss & Co.
Brand: Dockers
Country: United States
Region: North America
Year: 1998



Meet the Parents
Company: Levi Strauss & Co.
Brand: Dockers
Country: United States
Region: North America
Year: 2000, 2001

AdRespect Score:


Motorcycle Man
Company: Levi Strauss & Co.
Brand: Dockers
Country: United States
Region: North America
Year: 1995

AdRespect Score:


Different Fits For You
Company: Levi Strauss & Co.
Brand: Levi's
Country: Australia
Region: Australia/New Zealand
Year: 2004, 2003, 2002



Don't Tell My Girlfriend I'm Gay
Company: Levi Strauss & Co.
Brand: Levi's
Country: United States
Region: North America
Year: 1999



Dustin
Company: Levi Strauss & Co.
Brand: Levi's
Country: United States
Region: North America
Year: 1998

AdRespect Score:


I'm Going to the Opera
Company: Levi Strauss & Co.
Brand: Levi's
Country: United States
Region: North America
Year: 1999



Jump Rope
Company: Levi Strauss & Co.
Brand: Levi's
Country: United Kingdom
Region: Europe, Australia/New Zealand
Year: 2000

AdRespect Score:

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