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Company: ASICS
    View Company Scorecard / Contact Company
Brand: ASICS
Ad Title: Movie Theatre
Business Category: Fashion/Apparel
Media Outlets: Television
Country: France
Region: Europe
Agency: S.A.V. d'Asics in-house
Year: 2008
Target: Mainstream
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Theme(s)

Insufficient Masculinity/Femininity

Miscellaneous Stereotype

GLBT Punch Line

 Theme Breakdown

AdRespect Score: 
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French comedy duo Omar & Fred were commissioned by Japanese athletic footwear company Asics to create a series of web-only spots in which the pair "went gay" in a series of different scenarios — first without the footwear and then later, with.

In this scenario, the pair are in a movie theatre and Fred puts the moves on Omar, only to be denied.

In the following scene, Omar has quite generously given in to the advances, asking, "Is it good for you?"

Fred: Do you get off on this? Omar: Enormously. Fred: Well then, keep going.

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Company: ASICS
Brand: ASICS
Country: France
Region: Europe
Year: 2008

AdRespect Score:

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