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Company: Mr. Sub
    View Company Scorecard / Contact Company
Brand: Mr. Sub
Ad Title: Super Gay
Business Category: Restaurants
Media Outlets: Television
Country: Canada
Region: North America
Agency: Bos
Year: 2009
Target: Mainstream
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Theme(s)

Gay Tease

 Theme Breakdown

AdRespect Score: 
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Mr. Sub has fired its agency BOS after the sandwich chain was accused of promoting homophobia in its latest advertising campaign.

http://www.marketingmag.ca/english/news/accounts/article.jsp?content=20091005_175305_7272

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Bruce Carter , ,
How on earth did this ad earn a 100% positive rating? Hopefully, I'm misinterpreting the score.
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