Home - AdRespect Advertising Media Program
leftendAbout the AdRespect Advertising Media ProgramAdRespect Advertising Media Program Ad LibraryAdRespect Advertising Media Program ResourcesDonate to the AdRespect Advertising Media ProgramContact AdRespectJoin the AdRespect Advertising Media ProgramMember logon to the AdRespect Advertising Media ProgramAdRespect Advertising Media Program
spacer
paid advertisement

AdRespect Ad Library Profile

View larger version of the video Members Only!  Download video!
Save as a Favorite

Company: The Gap
    View Company Scorecard / Contact Company
Brand: Banana Republic
Ad Title: My Chosen Family
Business Category: Fashion/Apparel
Media Outlets: Print
Country: United States
Region: North America
Agency: Shahid & Co.
Year: 1993
Target: Mainstream
none
paid advertisement

Celebrity art photographer Bruce Weber and art director Sam Shahid have worked together for 15 years, starting at Calvin Klein in 1981, where they helped win acceptance of the male body in mass media. They put up a larger-than-life billboard in Times Square of a muscled man in white briefs that became synonymous with Klein — a brand that now has tremendous currency in the gay community. Back then, the nearly nude male was considered taboo in a business that used women's bodies to sell most anything.

They moved to Banana Republic, where in 1992 they first created a sensation with the "Free Souls" ad insert into Vanity Fair and later with this campaign, "My Chosen Family."

Since 1996, the creative team has made Abercrombie & Fitch a force among youth with nonstop pictures of beefcake.

none

Patric Michael , ,
Sappy but true... This image also has the distinction of prompting me to take my first step toward crawling out of the closet. I will never forget this ad. :)
Elizabeth , Houston
This is one of the sexiest ad campaigns I have ever seen -- I have noticed that this company has several along the same theme, and I thank them. ;)

none



Backseat
Company: The Gap
Brand: Banana Republic
Country: United States
Region: North America
Year: 1993



Cashmere Me
Company: The Gap
Brand: Banana Republic
Country: United States
Region: North America, US Regional
Year: 1999

AdRespect Score:


Circle
Company: The Gap
Brand: Banana Republic
Country: United States
Region: North America
Year: 1993



Free Souls
Company: The Gap
Brand: Banana Republic
Country: United States
Region: North America
Year: 1992



Nate Berkus and Jeremiah Brent
Company: The Gap
Brand: Banana Republic
Country: United States
Region: US National
Year: 2014



Red and White Equal Sign
Company: The Gap
Brand: Banana Republic
Country: United States
Region: North America
Year: 2013



Red Lips
Company: The Gap
Brand: Banana Republic
Country: United States
Region: North America
Year: 2003



Be One
Company: The Gap
Brand: The Gap
Country: United States
Region: US Regional
Year: 2012



Gifts of Cheer
Company: The Gap
Brand: The Gap
Country: United States
Region: North America
Year: 2003



Love Comes In Every Shade - Rufus Wainwright
Company: The Gap
Brand: The Gap
Country: United States
Region: US National
Year: 2012


none

Submit An Ad Test An Ad Rate An Ad Post Comments
space
© 2001 - 2015 AdRespect Advertising Education Program. All rights reserved.
Other works which appear on this site are the property of their various owners and are used for educational purposes, with no commercial intent.
space
Legal Statement and Terms of Use
Designed & Powered by Videotex


paid advertisement
paid advertisement