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Company: Unilever
    View Company Scorecard / Contact Company
Brand: Klondike
Ad Title: Biker Tutu
Business Category: Packaged Foods
Media Outlets: Television
Country: United States
Region: North America
Agency: unknown
Year: 2000
Target: Mainstream
Ad Spotter: Steven Baljkas
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Theme(s)

Dude Looks Like a Lady

GLBT Punch Line

Theme Breakdown

AdRespect Score: 
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Tough bikers fill a theater. The announcer asks. "What would you do for a Klondike? Take it away, Butch."

One of the bearded bikers stands nervously on the stage at a microphone -- sporting a leather jacket over a pink tutu -- and sings, "Twinkle, twinkle, little star, how I wonder what you are..." The crowd goes wild with appreciation.

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Richard Parsons , Decatur, GA
The tutu was just used as the most striking contrast to what the biker usually wears. They could have used a clown wig and nose, or a suit and tie, but admit it, the tutu on a biker is funny. Why is this ad on this site at all, even with an "=" rating?
Andrea James , Los Angeles, CA
Masculine guys going to great lengths for a product, including wearing female clothes, is a longtime staple of ads.

Dave , East Lansing, Michigan
This just illustrates the anti-male sexism inherent in our society. It's all right for feminine women to wear men's clothes, but it's considered "so weird" for a guy to wear frilly feminine "girls' clothes", and in this ad it is regarded as a degrading thing a male is forced to do to get a reward of some kind.

BJorn , Vancouver, Canada
Were & when does "gayness"
have to be the issue?

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Region: North America
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Region: Europe
Year: 2004

AdRespect Score:


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Region: Asia
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Year: 2005


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