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Company: Triarc Cos.
    View Company Scorecard / Contact Company
Brand: Mistic
Ad Title: Liz
Business Category: Non-Alcoholic Beverages
Media Outlets: Television
Country: United States
Region: North America
Agency: Deutsch
Year: 1996
Target: Mainstream
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Theme(s)

Same-Sex Affection

Same-Sex Couples/Families

Male-Fantasy Lesbian

Theme Breakdown

AdRespect Score: 
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A young woman looks directly into the camera and simply says, "Mom, Dad, if you're watching, I want you to know I've finally found the person I want to spend the rest of my life with. Mom, Dad, this is Jenn." And Jenn pops her head in to say "hi." The tagline is "Show Your Colors."

This straightforward spot for this New Age beverage is by the same ad agency that created the world-renowned American gay couple IKEA ad and keeps the same nonchalance about their relationship. Like the other, it is remarkable,

This brand, like IKEA, has a youthful demographic appeal and lends itself
well to trying controversial subject matter in its ads. The MTV generation tends to be more exposed to lesbians and gays at an earlier age and is less concerned about it. Daring ads also tend to be revered for their effects on adults.

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Cruz , Oakland,CA
A great progessive ad that captures a vitality and nonchalance regarding a sensitive subject. BRAVO!

Aster , Hartford, CT
I'm sorry, this is just incredibly cute and sweet.

Darrel , Madison, WI
It's a beautiful ad! (and yes, cute, too) It's not so much about "coming out" as it is a display of someone who's found her true love. Judging from this ad, it looks like they WILL spend the rest of their lives together.

Rayne , Columbus, OH
Very classy. Very to the point. Very tasteful. I like it!

Mike , New York City
I don't like it because I don't think it would convince people who weren't already pro-gay to buy the product. I want to see ads that focus on the product and have characters whose homosexuality is incidental--not primary--to the core message of the ad.

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Chelsea Boys
Company: Triarc Cos.
Brand: Snapple
Country: United States
Region: North America
Year: 2002



Wedding
Company: Triarc Cos.
Brand: Snapple
Country: United States
Region: North America
Year: 2003

AdRespect Score:

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