A young woman looks directly into the camera and simply says, "Mom, Dad, if you're watching, I want you to know I've finally found the person I want to spend the rest of my life with. Mom, Dad, this is Jenn." And Jenn pops her head in to say "hi." The tagline is "Show Your Colors."
This straightforward spot for this New Age beverage is by the same ad agency that created the world-renowned American gay couple IKEA ad and keeps the same nonchalance about their relationship. Like the other, it is remarkable,
This brand, like IKEA, has a youthful demographic appeal and lends itself
well to trying controversial subject matter in its ads. The MTV generation tends to be more exposed to lesbians and gays at an earlier age and is less concerned about it. Daring ads also tend to be revered for their effects on adults.