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Company: Gay & Lesbian Counseling Service of NSW
    View Company Scorecard / Contact Company
Brand: Gay issues awareness
Ad Title: Date
Business Category: Nonprofit/NGO (gay)
Media Outlets: Television
Country: Australia
Region: Australia/New Zealand
Agency: unknown
Year: 1995, 1996
Target: Mainstream
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A young guy comes home where he lives with his family and gets ready for a date. In between, a young woman gets up from her family dinner table to do the same.

As he shaves in the bathroom, his dad puts condoms on the table next to the guy's concert tickets. The woman chooses her outfit, grabs a dental dam with her keys and kisses her dad on the way out.

The young guy rushes over to answer the door and, up to this point, it seems like the guy and girl will meet. But in a twist, a guy is at his door, and another woman is at the door of the girl's home.

Mom pushes the girl's brother away, who wants to watch the girls kiss hello, and then the two guys also kiss hello.

The closing line says, "Coming out?" And then gives information for the counseling service.

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Patrick M , New York
I saw this ad first in Australia in March 1995 during the televised version of the Mardi Gras parade and loved it then as now -- it's funny and a great, well-made, family-supportive ad.

John V. , Boston
I think we need more ads demonstrating that gay can be pro-family. Unfortunately, this one depicts a world that is almost never reality. Mainstream audiences will wince and jeer and closeted young people will only feel the pressure of bridging two ideals of normalcy. I think organizations like PFLAG do a lot more to push for tolerance on all sides that works with our society as it is.

Dorothy , Winston-Salem, NC
I love this ad! It's got everything: family acceptance, safe sex advocation, and (finally!) same sex couples who aren't portrayed as sex fiends, just normal teenage kids. I think my favorite scenes are the expressions on the kids faces when they meet each other at the door. How many kids have had to hide those same reactions on a day-to-day basis? How many more would absolutely rejoice if they could live their lives in environments as accepting and nurturing as the two households pictured here?

Darus Walls , Milwaukee
Lighthearted and supportive. What more could people want; especially making safe sex as important and common as breathing?

Jonathan , Toronto
Very well done - I quite like how both of the families were pro-gay in the relationships!

David C. Jr. , Brattleboro, VT
Very well done. I'm sure it helped alot of people.

Russell , Hanover,PA
It sure would be nice if this ad, or one with all of its good qualities, could appear in the U.S. But I don't think that the government would permit it.

Peter , Sydney, Australia
I was the Dad. I didn't get paid and the poor director struggled (even in Sydney) to get the actors. I take great pride in this one primarily because of the date and its inclusiveness.

Nic , Sydney
I came out a year before this was TV and when I saw it late one night, it just made me smile.

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Company: AIDS Project Los Angeles
Brand: Gay issues awareness
Country: United States
Region: North America, US Regional
Year: 1985

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Company: Aktion Mensch
Brand: Gay issues awareness
Country: Austria
Region: Europe
Year: 1999

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Brand: Gay issues awareness
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Region: North America
Year: 2003



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Brand: Gay issues awareness
Country: United States
Region: North America, US Regional
Year: 2003



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Company: Alliance for Full Acceptance
Brand: Gay issues awareness
Country: United States
Region: North America, US Regional
Year: 2006

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Company: Alliance for Full Acceptance
Brand: Gay issues awareness
Country: United States
Region: North America, US Regional
Year: 2002



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Company: Anti-Violence Campaign
Brand: Gay issues awareness
Country: United States
Region: North America, US Regional
Year: 2002



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Company: Basic Rights Oregon
Brand: Gay issues awareness
Country: United States
Region: North America, US Regional
Year: 2004

AdRespect Score:


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Company: Bass Pression
Brand: Gay issues awareness
Country: France
Region: Europe
Year: 2005

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Company: California State DHS
Brand: Gay issues awareness
Country: United States
Region: US Regional
Year: 2007


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