Home - AdRespect Advertising Media Program
leftendAbout the AdRespect Advertising Media ProgramAdRespect Advertising Media Program Ad LibraryAdRespect Advertising Media Program ResourcesDonate to the AdRespect Advertising Media ProgramContact AdRespectJoin the AdRespect Advertising Media ProgramMember logon to the AdRespect Advertising Media ProgramAdRespect Advertising Media Program
spacer
paid advertisement



Jean-Paul Gaultier - Le Male

Company: Jean-Paul Gaultier
    View Company Scorecard | Contact Company
Brand: Jean-Paul Gaultier
Ad Title: Le Male
Business Category: Fashion/Apparel
Media Outlets: Print
Country: United States
Region: North America
Agency: Jean-Paul Gaultier in-house
Year: 1996
Target: Gays
none

These two sailors arm wrestled in print ads that ran in OUT magazine in December 1996.

The Gaultier brand entered the gay market as far back as 1994, and has also featured racier imagery of a pierced, tattooed, shirtless man whose genitalia showed prominently through his jeans.

Kory Marchisotto, marketing manager for Jean Paul Gaultier perfumes at Beaute Prestige International USA, New York, says that the gay market is "very important for as a gay man and he supports it. He wants to portray who he is -- he's not afraid of his sexuality and it comes out in all of his work."

In early 2001, sailor-crazy Jean Paul Gaultier offered a rare phenomenon -- a cross-dressing woman – in his first TV advertising in the U.S. since 1997.

Gaultier is one of few openly gay fashion designers. Often closeted, or keeping their sexuality as an open secret, such designers prefer ambiguous sexual ad imagery and rarely dare to have overtly gay advertising.

Previously, a handful of fashion print ads have employed same-sex couples, including those from openly gay Italian designers Dolce & Gabbana, as well as the Diesel and Banana Republic brands.

none

Tom Wulff , New York, NY
I love this ad. The guys are both masculine and pretty. The ad is a blend of masculinity (well-muscled, hunky) and homosexuality (staring into each other's eyes and very beautiful). Are these guys both David Fumero or is one David Fumero and the other Joel Fumero?

Gary , Wheeling, WV
I'ts one of my prized pictures on my wall. I love it.

Neilian , Nottingham, Nottinghamshire, Great Britain
I love these two sailors and Gaultier's other images. I have them framed on my boat

none


"Le Beau Male" par Jean Paul Gaultier
Company: Jean-Paul Gaultier
Brand: Jean-Paul Gaultier
Country: France
Region: Europe
Year: 2004


Gaultier Jeans
Company: Jean-Paul Gaultier
Brand: Jean-Paul Gaultier
Country: United States
Region: North America
Year: 1996


Le Rendez-vous
Company: Jean-Paul Gaultier
Brand: Jean-Paul Gaultier
Country: France
Region: North America, Europe
Year: 2000


none

Submit An Ad Test An Ad Rate An Ad Post Comments
space
© 2001 - 2014 AdRespect Advertising Education Program. All rights reserved.
Other works which appear on this site are the property of their various owners and are used for educational purposes, with no commercial intent.
space
Legal Statement and Terms of Use
Designed & Powered by Videotex


paid advertisement
paid advertisement