Company: American Airlines View Company Scorecard | Contact Company Brand: American Airlines Ad Title: Choice Business Category: Airlines Media Outlets:
United States Region:
North America Agency: TM Advertising/Temerlin-McClain Year:
2000 Target: Gays Ad Spotter: Brian Penrod
Though it resisted actual advertising for years while it courted the gay market through sponsorships and events, American's first online ad campaign, carried on gay.com, touted its place in the community.