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LGBT in Mainstream Ads
Posted by: Jon Gilbert
I think it is a combination of all factors - how gays are portrayed in ads, news media and films/television.



CoverGirl Ellen DeGeneres

Posted by: MikeNY
What great news that Ellen DeGeneres will show everyday women that lesbians are not only smart and entertaining, they can be glamorous too! Now if only CoverGirl will start advertising TO lesbians!!



How far do we think it is?

Posted by: Chris Michael
How much longer does anybody think it will take before organisations like the Commercial Closet won't have to be around? Before seeing an ad with a lesbian couple adopting a child is no more or less incendiary than a black man refilling his prescription in another ad?

Thank god that there are groups like these pushing for awareness, but how far until these groups can rest?



Ad Library


All Ads




Whatever You're Into
Company: Viacom
Brand: MTV
Country: United States
Year: 2007
Region: US National
Business Category: Public Service Announcements
Medium: Television
Target: Gays & Mainstream
Agency: MTV in-house

AdRespect Score:


A Cowboy's Sweetheart
Company: Viacom
Brand: MTV
Country: United States
Year: 1997
Region: North America
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Medium: Television
Target: Mainstream
Agency: MTV in-house

AdRespect Score:


Are You Sure You're Gay?
Company: Viacom
Brand: MTV
Country:
Year: 2004
Region: Europe
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Medium: Television
Target: Gays & Mainstream
Agency: MTV in-house

AdRespect Score:


Wedding
Company: Viacom
Brand: MTV
Country: United States
Year: 2005
Region: North America
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Medium: Television
Target: Mainstream
Agency: MTV in-house

AdRespect Score:


LG-BT Everyone Admitted
Company: Viacom
Brand: MTV
Country:
Year: 2004
Region: North America
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Medium: Print
Target: Gays
Agency: MTV in-house



Gay/Straight Slap
Company: Viacom
Brand: MTV
Country: United States
Year: 2004
Region: North America
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Medium: Television
Target: Mainstream
Agency: MTV in-house

AdRespect Score:


Pool
Company: Viacom
Brand: MTV
Country: Spain
Year: 2001
Region: Europe
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Medium: Television
Target: Mainstream
Agency: MTV in-house

AdRespect Score:


If They Keep Listening, We'll Keep Talking
Company: Viacom
Brand: MTV
Country: United States
Year: 2002
Region: North America
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Medium: Print
Target: Gays
Agency: MTV in-house



Language of Love
Company: Viacom
Brand: MTV
Country: United States
Year: 2000
Region: North America
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Medium: Television
Target: Mainstream
Agency: MTV in-house

AdRespect Score:


MTV Awards/Same Sex Lovers
Company: Viacom
Brand: MTV
Country: United States
Year: 1998
Region: North America
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Medium: Print
Target: Mainstream
Agency: MTV in-house


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