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Gay-Themed Ads Are Becoming More Mainstream
Posted by: Lowie Jim Palisoc
Thanks for your post. It will be a great help for increasing the credibility of my research. :) For showing my gratitude, I promised that I will cite you in my study. thanks a lot! God bless



Is Coke gay friendly or not?

Posted by: Mike Wilke
Coca-Cola earned a perfect 100 from the Human Rights Campaign in the US and just debuted a commercial in the UK featuring a gay wedding. But it cut the wedding scene for the commercial in Ireland and has chosen to sponsor the winter Olympics in Russia, which is coming under heavy fire for its new anti-gay law and indifference to homophobic violence.



James Franco Dropped By Advertising Campaigns Over His Gay Themed Films

Posted by: Adam Stazer
http://www.back2stonewall.com/2013/03/james-franco-dropped-advertising-campaigns-gay-themed-films.html

In a red carpet interview last week at SXSW, James Franco suggested that he has been dropped from three advertising campaigns due to his involvement in two gay-oriented films he put out at Sundance, and not due to his image as the companies reported. He produced Kink and co-directed and starred in a forthcoming Travis Matthews film, Interior.Leather Bar. Franco suggested that this exemplifies the homophobia that still exists in American media. As many advertisers have already begun to notice, gays and lesbians will only continue to become an increasingly visible part of American society. While the exact reason for Franco having been dropped from these campaigns is unclear at this time, the depiction of raw gay sexuality as portrayed in these films was no doubt part of the conversation. Other explicit films depicting heterosexual sex rarely if ever raise an eyebrow among the public, and neither should these.



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It's Where You Take Your Dreams
Company: Ameriprise Financial, Inc.
Brand: Ameriprise
Country: United States
Year: 2008
Region: US National
Business Category: Financial Services
Medium: Print
Target: Gays
Agency: Saatchi & Saatchi Advertising



Dreams Don't Retire
Company: Ameriprise Financial, Inc.
Brand: Ameriprise
Country: United States
Year: 2007
Region: North America
Business Category: Financial Services
Medium: Print
Target: Mainstream
Agency: Saatchi & Saatchi Advertising



Retirement
Company: Ameriprise Financial, Inc.
Brand: Ameriprise
Country: United States
Year: 2006
Region: North America
Business Category: Financial Services
Medium: Print
Target: Gays
Agency: Saatchi & Saatchi Advertising



Back then, you wouldn't haved cared less. You do now.
Company: American Express Co.
Brand: Ameriprise
Country: United States
Year: 2005
Region: North America
Business Category: Financial Services
Medium: Print
Target: Gays
Agency: Saatchi & Saatchi Advertising



Barry's Birthday
Company: Diageo
Brand: Archers
Country: United Kingdom
Year: 2002
Region: Europe
Business Category: Alcoholic Beverages
Medium: Television
Target: Mainstream
Agency: Saatchi & Saatchi Advertising

AdRespect Score:


Train
Company: Diageo
Brand: Archers
Country: United Kingdom
Year: 2002
Region: Europe
Business Category: Alcoholic Beverages
Medium: Television
Target: Mainstream
Agency: Saatchi & Saatchi Advertising

AdRespect Score:


Changing Religion
Company: Volkswagen
Brand: Audi
Country: Germany
Year: 2002
Region: Europe
Business Category: Automotive
Medium: Television
Target: Mainstream
Agency: Saatchi & Saatchi Advertising

AdRespect Score:


Successful People
Company: Volkswagen
Brand: Audi
Country: Germany
Year: 2002
Region: Europe
Business Category: Automotive
Medium: Television
Target: Mainstream
Agency: Saatchi & Saatchi Advertising

AdRespect Score:


Party
Company: Volkswagen
Brand: Audi
Country: Germany
Year: 1999
Region: Europe
Business Category: Automotive
Medium: Television
Target: Mainstream
Agency: Saatchi & Saatchi Advertising

AdRespect Score:


The Appointment
Company: Boisvert Lingerie
Brand: Boisvert
Country: United Kingdom
Year: 1996
Region: Europe
Business Category: Fashion/Apparel
Medium: Television
Target: Mainstream
Agency: Saatchi & Saatchi Advertising

AdRespect Score:

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