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LGBT in Mainstream Ads
Posted by: Jon Gilbert
I think it is a combination of all factors - how gays are portrayed in ads, news media and films/television.



CoverGirl Ellen DeGeneres

Posted by: MikeNY
What great news that Ellen DeGeneres will show everyday women that lesbians are not only smart and entertaining, they can be glamorous too! Now if only CoverGirl will start advertising TO lesbians!!



How far do we think it is?

Posted by: Chris Michael
How much longer does anybody think it will take before organisations like the Commercial Closet won't have to be around? Before seeing an ad with a lesbian couple adopting a child is no more or less incendiary than a black man refilling his prescription in another ad?

Thank god that there are groups like these pushing for awareness, but how far until these groups can rest?



Ad Library


All Ads

Search Results - Retail


20/20 Kiss
Company: 20/20 Optical Store
Brand: 20/20 Optical Store
Country: United Kingdom
Year: 2004
Region: Europe
Business Category: Retail
Medium: Print
Target: Gays
Agency: unknown



Sunglasses
Company: 20/20 Optical Store
Brand: 20/20 Optical Store
Country: United Kingdom
Year: 2003
Region: Europe
Business Category: Retail
Medium: Print
Target: Gays
Agency: unknown



Garden
Company: Albert Heijn
Brand: Albert Heijn
Country: Netherlands
Year: 2002
Region: Europe
Business Category: Retail
Medium: Television
Target: Mainstream
Agency: unknown

AdRespect Score:


Spring Training
Company: Atlantic Richfield Co.
Brand: ampm convenience stores
Country: United States
Year: 2000
Region: North America, US Regional
Business Category: Retail
Medium: Television
Target: Mainstream
Agency: Rubin Postaer & Associates

AdRespect Score:


Little Britain
Company: Wal-Mart
Brand: ASDA
Country: United Kingdom
Year: 2005
Region: Europe
Business Category: Retail
Medium: Television
Target: Mainstream
Agency: Publicis Groupe

AdRespect Score:


In the Closet, Out of the Closet
Company: Barneys New York
Brand: Barney's
Country: United States
Year: 1997
Region: North America
Business Category: Retail
Medium: Print
Target: Gays
Agency: Barney's in-house



Commited To Creating An Inclusive Workforce
Company: Best Buy Co.
Brand: Best Buy
Country: United States
Year: 2008
Region: North America
Business Category: Retail
Medium: Print
Target: Business-to-Business
Agency: unknown



When We Embrace Diversity
Company: Best Buy Co.
Brand: Best Buy
Country: United States
Year: 2007
Region: US Regional
Business Category: Retail
Medium: Print
Target: Gays
Agency: Best Buy in-house



PRIDE
Company: Best Buy Co.
Brand: Best Buy
Country:
Year: 2005
Region: North America
Business Category: Retail
Medium: Print
Target: Gays
Agency: unknown



Out & Equal
Company: Best Buy Co.
Brand: Best Buy
Country:
Year: 2004
Region: North America
Business Category: Retail
Medium: Print
Target: Business-to-Business
Agency: unknown


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