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LGBT in Mainstream Ads
Posted by: Jon Gilbert
I think it is a combination of all factors - how gays are portrayed in ads, news media and films/television.



CoverGirl Ellen DeGeneres

Posted by: MikeNY
What great news that Ellen DeGeneres will show everyday women that lesbians are not only smart and entertaining, they can be glamorous too! Now if only CoverGirl will start advertising TO lesbians!!



How far do we think it is?

Posted by: Chris Michael
How much longer does anybody think it will take before organisations like the Commercial Closet won't have to be around? Before seeing an ad with a lesbian couple adopting a child is no more or less incendiary than a black man refilling his prescription in another ad?

Thank god that there are groups like these pushing for awareness, but how far until these groups can rest?



Ad Library


All Ads from 1995


Mess
Company: Diageo
Brand: Guinness
Country: United Kingdom
Year: 1995
Region: Europe
Business Category: Alcoholic Beverages
Medium: Television
Target: Mainstream
Agency: Ogilvy & Mather Worldwide

AdRespect Score:


Children
Company: PFLAG/Parents, Families & Friends of Lesbians & Gays
Brand: Gay issues awareness
Country: United States
Year: 1995
Region: North America, US Regional
Business Category: Nonprofit/NGO (gay)
Medium: Television
Target: Mainstream
Agency: SS+K/Shepardson, Stern & Kaminsky

AdRespect Score:


Gun
Company: PFLAG/Parents, Families & Friends of Lesbians & Gays
Brand: Gay issues awareness
Country: United States
Year: 1995
Region: North America, US Regional
Business Category: Nonprofit/NGO (gay)
Medium: Television
Target: Mainstream
Agency: Zimmerman & Markman

AdRespect Score:


Trading Post
Company: American Express Co.
Brand: American Express
Country: United States
Year: 1995
Region: North America
Business Category: Financial Services
Medium: Print
Target: Gays
Agency: Ogilvy & Mather Worldwide



Yum
Company: Diageo
Brand: Baileys Irish Cream
Country: United States
Year: 1995
Region: North America
Business Category: Alcoholic Beverages
Medium: Print
Target: Gays
Agency: unknown



Place de la Concorde
Company: Benetton Group
Brand: Benetton
Country: United States
Year: 1995
Region: North America
Business Category: Fashion/Apparel
Medium: Print
Target: Gays
Agency: Benetton Group in-house



Goody-Goody
Company: Anheuser-Busch Cos.
Brand: Bud Light
Country: United States
Year: 1995
Region: North America
Business Category: Alcoholic Beverages
Medium: Print
Target: Gays
Agency: DDB Needham Worldwide



Who You Sleep With Is Your Business
Company: Dial-A-Mattress Operating Corp.
Brand: Dial-A-Mattress
Country: United States
Year: 1995
Region: North America
Business Category: Bedding/Mattresses
Medium: Print
Target: Gays
Agency: Mulryan/Nash Advertising



Nurses
Company: Diesel
Brand: Diesel
Country: United States
Year: 1995
Region: North America
Business Category: Fashion/Apparel
Medium: Print
Target: Gays
Agency: DDB Needham Worldwide



kd lang
Company: Donna Karan
Brand: Donna Karan
Country: United States
Year: 1995
Region: North America
Business Category: Fashion/Apparel
Medium: Print
Target: Gays
Agency: Donna Karan Creative Services



Laces
Company: Kenneth Cole Productions
Brand: Kenneth Cole
Country: United States
Year: 1995
Region: North America
Business Category: Fashion/Apparel
Medium: Print
Target: Gays
Agency: Kenneth Cole in-house



Martina Navratilova
Company: LA Eyeworks
Brand: LA Eyeworks
Country: United States
Year: 1995
Region: North America
Business Category: Retail
Medium: Print
Target: Mainstream
Agency: unknown



Boxing Gloves
Company: SABMiller
Brand: Miller
Country: United States
Year: 1995
Region: North America
Business Category: Alcoholic Beverages
Medium: Print
Target: Gays
Agency: Time-Warner in-house



Immeasurable Fortune
Company: SABMiller
Brand: Miller
Country: United States
Year: 1995
Region: North America
Business Category: Alcoholic Beverages
Medium: Print
Target: Gays
Agency: Time-Warner in-house



Lighting the Way
Company: SABMiller
Brand: Miller
Country: United States
Year: 1995
Region: North America
Business Category: Alcoholic Beverages
Medium: Print
Target: Gays
Agency: Time-Warner in-house


Displaying ads 1 thru 15 of 79 (6 Pages) Next
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