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LGBT in Mainstream Ads
Posted by: Jon Gilbert
I think it is a combination of all factors - how gays are portrayed in ads, news media and films/television.



CoverGirl Ellen DeGeneres

Posted by: MikeNY
What great news that Ellen DeGeneres will show everyday women that lesbians are not only smart and entertaining, they can be glamorous too! Now if only CoverGirl will start advertising TO lesbians!!



How far do we think it is?

Posted by: Chris Michael
How much longer does anybody think it will take before organisations like the Commercial Closet won't have to be around? Before seeing an ad with a lesbian couple adopting a child is no more or less incendiary than a black man refilling his prescription in another ad?

Thank god that there are groups like these pushing for awareness, but how far until these groups can rest?



Commercial Closet Resources

     
Fourth Annual Images In Advertising Awards Nominees

 

(See nominees from past events here.)

Outstanding Commercial - Mainstream Market

  1. Orbitz - Mullen - Halo
  2. Levi Strauss - Levi's - Bartle Bogle Hegarty - Change
  3. IAC Interactive - Chemistry.com - Hanft Byrne Raboy & Partners - Rejected
  4. Dolce & Gabbana -Dolce & Gabbana - in-house - Kiss
  5. Wrigley - Eclipse - Energy BBDO - Kiss

Outstanding Print/Outdoor Ad - Mainstream Market

  1. Spirits Marque 1 - Svedka Vodka - in-house - I go both ways - Sex With Men - Homometrosexual
  2. Macy's (East) - in-house - Let People Talk
  3. D&G - in-house - Sci-Fi men - Close Kiss women - Sci-Fi men 2
  4. Here TV - in-house - No Apologies (men) - No Apologies (women)
  5. BMW - GSD&M - Hard Top. Firm Bottom. It's so L.A. - When the Top's Away, the Car Will Play

Outstanding U.S. Print/Outdoor Ad - LGBT Market

  1. Johnson & Johnson - Tylenol PM - Deutsch - Tomorrow Awaits
  2. American Airlines - TM - Rainbow Light
  3. Subaru - Moon City - Camp - Being More Than You Expected
  4. Macy's (East) - in-house - Pride (men) - Pride (women)
  5. Washington Mutual/WaMu - Leo Burnett and Asterix - Joint Checking (men) - Joint Checking (women)

Outstanding Travel Campaign - LGBT Market

  1. LV CVB - Only Vegas - R&R Partners - Tan Lines - Photos
  2. Canadian Tourism Commission - DDB - Room to Breathe - Can Where You Go Bring Out Who You Are? - Not Straight
  3. San Francisco - M-Line - Bridge - Photos
  4. Minneapolis - in-house - A City Where You Can Be Yourself
  5. Switzerland Tourism - in-house -  - Daisies

Outstanding Diversity/Journal Ad - LGBT Market

  1. Hershey - in-house
  2. San Francisco 49ers - in-house
  3. Nike - in-house
  4. Best Buy - in-house
  5. Ernst & Young - in-house

Outstanding TV Campaign - LGBT Market

  1. General Motors - Cadillac - Logo In-House Creative & GM Planworks - Anita - Jeffrey - Linda - Rubin
  2. Levi Strauss - Levi's - Bartle Bogle Hegarty - Change
  3. American Airlines - TM Advertising - Right Person - Good Face Licking
  4. Subaru - Moon City - Florent
  5. Harrah's - Paris Las Vegas - R&R Partners - His And His

Outstanding Interactive Ad - LGBT Market

  1. Saab - Digitas - Not All Roads Are Straight
  2. Orbitz - 15 Letters - On Vacation Every Night is Ladies Night - Gay-friendly Getaways - Lesbian-friendly - Sarongs
  3. Chemistry.com - Hanft Raboy & Partners - No Issues Here - Gay Republicans Welcome - With Gay Pride
  4. Microsoft - Windows Live Messenger - in-house - How Are You Making A Difference?
  5. Travelocity - McKinney & Silver - Travel Gay Across the U.S.A - You Show Your Pride - It Pays To Be Gay - It Isn't Always This Obvious - Take Pride In Your Parade - Straight Up - Plan Your Own White Party

Outstanding Nonprofit Campaign

  1. GLAAD - in-house - Be An Ally And A Friend
  2. Outlive - Canada - Duncan Campbell Design - Grandma -Drag - Male Couple - Tiara - Female Couple - Asian Woman
  3. Gay Police Association - in-house - England - In The Name Of The Father ?
  4. Adoption San Francisco - Better World Advertising - Family Planning (women) - Family Planning (men) - Intelligent Design
  5. Garden State Equality New Jersey - Blue Jersey - Think Equal - Kaplan Thaler - Busy Family

Outstanding International Commercial - Mainstream Market

  1. Fido - Canada - Bos - Gay Couple
  2. Krung Thai - Bank Krungthai Card/KTC Thailand - Contract Advertising - Stand Up...Say I Am
  3. Ford Motor Co. - Australia - JWT - Gay Couple
  4. Banco Provincia - Argentina - El Cielo Buenos Aires - Don Luis and Perla
  5. Ask.com - UK - Decision Making

Outstanding International Print/Outdoor - GLBT Market

  1. Virgin Megastore - France - in-house - Votre Culture
  2. Nestle Pellegrino - France - LP Advertising & Public Relations - Buvez En Version Originale
  3. Hilton - France - Hilton Minibreaks
  4. Hornbach - Germany - Du Kannst Alles Sein...
  5. Paris & Ile De France Regional Tourism Committee - France - BDDP & Fils - Enjoy Rugby In the Capital of Love

 


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