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Gay-Themed Ads Are Becoming More Mainstream
Posted by: Lowie Jim Palisoc
Thanks for your post. It will be a great help for increasing the credibility of my research. :) For showing my gratitude, I promised that I will cite you in my study. thanks a lot! God bless

Is Coke gay friendly or not?

Posted by: Mike Wilke
Coca-Cola earned a perfect 100 from the Human Rights Campaign in the US and just debuted a commercial in the UK featuring a gay wedding. But it cut the wedding scene for the commercial in Ireland and has chosen to sponsor the winter Olympics in Russia, which is coming under heavy fire for its new anti-gay law and indifference to homophobic violence.

James Franco Dropped By Advertising Campaigns Over His Gay Themed Films

Posted by: Adam Stazer

In a red carpet interview last week at SXSW, James Franco suggested that he has been dropped from three advertising campaigns due to his involvement in two gay-oriented films he put out at Sundance, and not due to his image as the companies reported. He produced Kink and co-directed and starred in a forthcoming Travis Matthews film, Interior.Leather Bar. Franco suggested that this exemplifies the homophobia that still exists in American media. As many advertisers have already begun to notice, gays and lesbians will only continue to become an increasingly visible part of American society. While the exact reason for Franco having been dropped from these campaigns is unclear at this time, the depiction of raw gay sexuality as portrayed in these films was no doubt part of the conversation. Other explicit films depicting heterosexual sex rarely if ever raise an eyebrow among the public, and neither should these.

About the Commercial Closet

2008 Images In Advertising Awards Winners


 Check out all the nominees here!


Outstanding Commercial - Mainstream Market

Levi's - Bartle Bogle Hegarty

Outstanding Print/Outdoor Ad - Mainstream Market

Hard Top. Firm Bottom. It's so L.A.
When the Top's Away, the Car Will Play

Outstanding U.S. Print/Outdoor Ad - LGBT Market

Washington Mutual/WaMu - Leo Burnett and Asterix
Joint Checking (men) 
Joint Checking (women)

Outstanding Travel Campaign - LGBT Market

Switzerland Tourism - in-house

Outstanding Diversity/Journal Ad - LGBT Market

San Francisco 49ers - in-house

Outstanding TV Campaign - LGBT Market

General Motors - Cadillac - Logo In-House Creative & GM Planworks
Outstanding Interactive Ad - LGBT Market

Chemistry.com - Hanft Raboy & Partners
No Issues Here
Gay Republicans Welcome
With Gay Pride
Outstanding Nonprofit Campaign

Garden State Equality New Jersey
Blue Jersey - Think Equal
Kaplan Thaler - Busy Family

Outstanding International Commercial - Mainstream Market

Banco Provincia - Argentina - El Cielo Buenos Aires
Don Luis and Perla

Outstanding International Print/Outdoor - GLBT Market

Paris & Ile De France Regional Tourism Committee - France - BDDP & Fils
Enjoy Rugby In the Capital of Love

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