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Is Coke gay friendly or not?
Posted by: Mike Wilke
Coca-Cola earned a perfect 100 from the Human Rights Campaign in the US and just debuted a commercial in the UK featuring a gay wedding. But it cut the wedding scene for the commercial in Ireland and has chosen to sponsor the winter Olympics in Russia, which is coming under heavy fire for its new anti-gay law and indifference to homophobic violence.

James Franco Dropped By Advertising Campaigns Over His Gay Themed Films

Posted by: Adam Stazer

In a red carpet interview last week at SXSW, James Franco suggested that he has been dropped from three advertising campaigns due to his involvement in two gay-oriented films he put out at Sundance, and not due to his image as the companies reported. He produced Kink and co-directed and starred in a forthcoming Travis Matthews film, Interior.Leather Bar. Franco suggested that this exemplifies the homophobia that still exists in American media. As many advertisers have already begun to notice, gays and lesbians will only continue to become an increasingly visible part of American society. While the exact reason for Franco having been dropped from these campaigns is unclear at this time, the depiction of raw gay sexuality as portrayed in these films was no doubt part of the conversation. Other explicit films depicting heterosexual sex rarely if ever raise an eyebrow among the public, and neither should these.

Gay-Themed Ads Are Becoming More Mainstream

Posted by: Danielle

Above is an article posted by the Huffington Post regarding the new Kindle ad that features a gay couple. I've been delighted to see this Kindle commercial running fairly often. What Kindle did really well in this ad was incorporate a gay couple into a story line that didn't center around their orientation. They essentially normalized this couple and more importantly they weren't necessarily the punchline. This is the best type of integration for LGBT couples in advertisements because it doesn't play off their perceived differences as a joke. Eventually more same-sex couples will seamlessly be incorporated into advertising, and it’s novelty will wear off with every ad (which the article refers to a bit as ‘going mainstream’), but that’s simply the process of normalization which I think should be the ultimate goal.

About the Commercial Closet

2008 Images In Advertising Awards Winners


 Check out all the nominees here!


Outstanding Commercial - Mainstream Market

Levi's - Bartle Bogle Hegarty

Outstanding Print/Outdoor Ad - Mainstream Market

Hard Top. Firm Bottom. It's so L.A.
When the Top's Away, the Car Will Play

Outstanding U.S. Print/Outdoor Ad - LGBT Market

Washington Mutual/WaMu - Leo Burnett and Asterix
Joint Checking (men) 
Joint Checking (women)

Outstanding Travel Campaign - LGBT Market

Switzerland Tourism - in-house

Outstanding Diversity/Journal Ad - LGBT Market

San Francisco 49ers - in-house

Outstanding TV Campaign - LGBT Market

General Motors - Cadillac - Logo In-House Creative & GM Planworks
Outstanding Interactive Ad - LGBT Market

Chemistry.com - Hanft Raboy & Partners
No Issues Here
Gay Republicans Welcome
With Gay Pride
Outstanding Nonprofit Campaign

Garden State Equality New Jersey
Blue Jersey - Think Equal
Kaplan Thaler - Busy Family

Outstanding International Commercial - Mainstream Market

Banco Provincia - Argentina - El Cielo Buenos Aires
Don Luis and Perla

Outstanding International Print/Outdoor - GLBT Market

Paris & Ile De France Regional Tourism Committee - France - BDDP & Fils
Enjoy Rugby In the Capital of Love

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