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Is Coke gay friendly or not?
Posted by: Mike Wilke
Coca-Cola earned a perfect 100 from the Human Rights Campaign in the US and just debuted a commercial in the UK featuring a gay wedding. But it cut the wedding scene for the commercial in Ireland and has chosen to sponsor the winter Olympics in Russia, which is coming under heavy fire for its new anti-gay law and indifference to homophobic violence.



James Franco Dropped By Advertising Campaigns Over His Gay Themed Films

Posted by: Adam Stazer
http://www.back2stonewall.com/2013/03/james-franco-dropped-advertising-campaigns-gay-themed-films.html

In a red carpet interview last week at SXSW, James Franco suggested that he has been dropped from three advertising campaigns due to his involvement in two gay-oriented films he put out at Sundance, and not due to his image as the companies reported. He produced Kink and co-directed and starred in a forthcoming Travis Matthews film, Interior.Leather Bar. Franco suggested that this exemplifies the homophobia that still exists in American media. As many advertisers have already begun to notice, gays and lesbians will only continue to become an increasingly visible part of American society. While the exact reason for Franco having been dropped from these campaigns is unclear at this time, the depiction of raw gay sexuality as portrayed in these films was no doubt part of the conversation. Other explicit films depicting heterosexual sex rarely if ever raise an eyebrow among the public, and neither should these.



Gay-Themed Ads Are Becoming More Mainstream

Posted by: Danielle
http://www.huffingtonpost.com/2013/03/06/gay-themed-ads-mainstream-_n_2821745.html?ncid=edlinkusaolp00000003

Above is an article posted by the Huffington Post regarding the new Kindle ad that features a gay couple. I've been delighted to see this Kindle commercial running fairly often. What Kindle did really well in this ad was incorporate a gay couple into a story line that didn't center around their orientation. They essentially normalized this couple and more importantly they weren't necessarily the punchline. This is the best type of integration for LGBT couples in advertisements because it doesn't play off their perceived differences as a joke. Eventually more same-sex couples will seamlessly be incorporated into advertising, and it’s novelty will wear off with every ad (which the article refers to a bit as ‘going mainstream’), but that’s simply the process of normalization which I think should be the ultimate goal.



Commercial Closet Resources

     
2007 IMAGES IN ADVERTISING AWARDS WINNERS
The IMAGES IN ADVERTISING AWARDS honors outstanding advertising from 2006
with lesbian, gay, bisexual, and transgender references in it that meet Commercial Closet
Association's Best Practices guidelines for advertising.

Nominees were selected by CCA Executive Director Michael Wilke. The final
winners were chosen by the CCA Advisory Board and Governing Board,
announced June 11, 2007, in New York City at Time Warner Center.

  • The full list of 2006 IMAGES IN ADVERTISING AWARDS nominees is here.
  • 1. Outstanding Commercial

    IKEA/Living Room - Deutsch
  • "Living Room"
  • 2. Outstanding Print/Outdoor - Mainstream Media

    Mitchell Gold + Bob Williams/We Fell in Love - in-house
  • "We Fell in Love"
  • 3. Outstanding B2B/Trade Ad

    Time Magazine/Know Why - Fallon
  • "Know Why"
  • 4. Outstanding International Commercial

    Nokia/Coffee Shop Date (Asia Pacific/Europe/Middle East) - Grey
  • "Coffee Shop Date"
  • 5. Outstanding Print - Domestic GLBT Media

    Subaru of America/Signs - Moon City Productions (campaign)
  • "Knowing Where You're Going"
  • "Every Way Is A-OK"
  • "Being Ready for Any Occasion"
  • 6. Outstanding Interactive - GLBT Media

    Lufthansa - OutNow Consulting
  • "Vindt Jij Reisen Leuke In 2006?"
  • 7. Clean-Up-Your-Act Notice

    DaimlerChrysler/Dodge Caliber - BBDO
  • "Too Tough"
  • 8. Outstanding Nonprofit Campaign

    Gill Foundation/Born Different - Public Interest/Radical Media (campaign)
  • "Born Different - Why, Oh Why?"
  • "Born Different - Meet Norman"
  • "Born Different - Moo!"
  • 9. Outstanding Print - International GLBT Media

    Ra-Re - Flash & Partners
  • Couples with Children
  • Two Men And A Baby Carriage
  • 10. Outstanding Lesbian Portrait

    Time magazine - Fallon
  • "Know Why"

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