Home - AdRespect Advertising Media Program
leftendAbout the AdRespect Advertising Media ProgramAdRespect Advertising Media Program Ad LibraryAdRespect Advertising Media Program ResourcesDonate to the AdRespect Advertising Media ProgramContact AdRespectJoin the AdRespect Advertising Media ProgramMember logon to the AdRespect Advertising Media ProgramAdRespect Advertising Media Program
spacer
paid advertisement




Is Coke gay friendly or not?
Posted by: Mike Wilke
Coca-Cola earned a perfect 100 from the Human Rights Campaign in the US and just debuted a commercial in the UK featuring a gay wedding. But it cut the wedding scene for the commercial in Ireland and has chosen to sponsor the winter Olympics in Russia, which is coming under heavy fire for its new anti-gay law and indifference to homophobic violence.



James Franco Dropped By Advertising Campaigns Over His Gay Themed Films

Posted by: Adam Stazer
http://www.back2stonewall.com/2013/03/james-franco-dropped-advertising-campaigns-gay-themed-films.html

In a red carpet interview last week at SXSW, James Franco suggested that he has been dropped from three advertising campaigns due to his involvement in two gay-oriented films he put out at Sundance, and not due to his image as the companies reported. He produced Kink and co-directed and starred in a forthcoming Travis Matthews film, Interior.Leather Bar. Franco suggested that this exemplifies the homophobia that still exists in American media. As many advertisers have already begun to notice, gays and lesbians will only continue to become an increasingly visible part of American society. While the exact reason for Franco having been dropped from these campaigns is unclear at this time, the depiction of raw gay sexuality as portrayed in these films was no doubt part of the conversation. Other explicit films depicting heterosexual sex rarely if ever raise an eyebrow among the public, and neither should these.



Gay-Themed Ads Are Becoming More Mainstream

Posted by: Danielle
http://www.huffingtonpost.com/2013/03/06/gay-themed-ads-mainstream-_n_2821745.html?ncid=edlinkusaolp00000003

Above is an article posted by the Huffington Post regarding the new Kindle ad that features a gay couple. I've been delighted to see this Kindle commercial running fairly often. What Kindle did really well in this ad was incorporate a gay couple into a story line that didn't center around their orientation. They essentially normalized this couple and more importantly they weren't necessarily the punchline. This is the best type of integration for LGBT couples in advertisements because it doesn't play off their perceived differences as a joke. Eventually more same-sex couples will seamlessly be incorporated into advertising, and it’s novelty will wear off with every ad (which the article refers to a bit as ‘going mainstream’), but that’s simply the process of normalization which I think should be the ultimate goal.



Commercial Closet Resources

     
Directory

US Gay & Lesbian Marketing/Advertising/PR Agencies and Consultancies

Asterix Group (Olivia, AAA, WaMu)
Christine Lehtonen
www.asterixgroup.com
415-261-7808

Community Marketing Inc. (tourism, hospitality, real estate, wine, entertainment, media)
Thomas Roth
http://www.CommunityMarketingInc.com
415-437-3800

DMD Market Research (qualitative/quantitative)
Dennis Doherty
www.dmdresearch.com
212-695-1441

Femworks
Dinean Robinson
Communications Specialist
(973) 494-9705
www.femworksllc.com

FH Out Front (PR, unit of Fleishman-Hillard)
Ben Finzel
202-828-8809
www.fleishman.com

Howard Bragman (media relations, crisis communication)
www.fifteenminutes.com
323-650-5591

Impax Marketing Group (Avis, Commercial Closet Association)
Jay Arnold
www.impax.com
215-546-9666

Karpel Group (movie/music marketing)
Marc Mannino
www.thekarpelgroup.com
212-505-2900

Legan Promotions
Tom Legan
908-322-2362
www.leganpromotions.net

Levine & Partners (health care marketing consulting, major events sponsorship)
Harold Levine
212-688-6671

Marketing Etc. (creative services)
Elizabeth Weisiger
www.marketingetc.com
303-460-8900

Multicultural Marketing Resources
Lisa Skriloff
www.multicultural.com
212-242-3351

Prime Access (gay and diversity creative/media services)
Howard Buford
http://www.prime-access.com/
212-868-6800

Punkmouse (Q-Me Con, Queer Media and Entertainment Conference)
Jennifer Howd
John Baez
www.punkmouse.com
212-941-4092

Re-Verberate (healtcare/beauty)
www.re-verberate.com
Steve Deitsch
212-727-0790

Rivendell Marketing (represents U.S. gay newspapers)
Todd Evans
www.rivendellmarketing.com
www.gaymarket.com
908-232-2021

Roth Strategic Communications/OutThink Partners
Stephen A. Roth
http://www.outthinkpartners.com/
323-936-1831

SPI Marketing (Pepsi, Absolut vodka)
Scott Seitz
www.spimarketing.com
212-760-1400

StraightOut Media & Marketing
Scott Barretto
www.straightoutmedia.com
214-515-9898

Target 10 Niche Marketing & PR (Johnson & Johnson, KY, Tylenol PM)
Matthew Tumminello
www.target-10.com
212-245-6040

WinMark Concepts (advertising, direct mail)
Andrew A. Isen
David Cichanowicz
www.winmarkconcepts.com
202-483-1300

Whitman Insight Strategies (research, GayPoll)
Bernard Whitman
212-807-7200

Witeck-Combs Communications (American Airlines, IBM)
Bob Witeck
www.witeckcombs.com
202-887-0500 x19


U.S. Academic
Annenberg School for Communication, Univ. of Pennylvania
Katherine Sender, PhD
ksender@asc.upenn.edu
215-573-1958
Author of ""Business Not Politics": Gays, Lesbians, Bisexuals, Transgender People and the Consumer Sphere" report for GLAAD (Gay & Lesbian Alliance Against Defamation), 2002

The Brookings Institution, Urban Institute Population Studies Center
Richard Florida and Gary J. Gates, PhD
202-261-5750 www.brook.edu
Authors of " Technology and Tolerance: The Importance of Diversity to High-Technology Growth" report, June 2001

Univ. of Denver
Dr. John J. Burnett, Prof. of Marketing
303-871-2168 www.du.edu
Author of "Assessing the Media-Related Behaviors and Attitudes of the Homosexual Consumer" report, 1998

Univ. of Massachusetts, Amherst
M.V. Lee Badgett, Dept. of Economics
badgett@iglss.org
413-545-0159 www.iglss.org
Author of "Income Inflation: The Myth of Gay Affluence Among Gay, Lesbian and Bisexual Americans" report, 1998

U.S. Research
Census Bureau
www.census.gov (PDF FILE - Married-Couple and Unmarried Partner Households: 2000)

www.harrisinteractive.com (47 related polls, found under search)
Gay & Lesbian Pulse surveys

Packaged Facts/Kalorama
www.marketresearch.com

Experion/Simmons Market Research Bureau
www.smrb.com

Urban Institute
www.urban.org

the Futures Company/Yankelovich Monitor
www.yankelovich.com

U.S. Gay Stock Photography
Alamy

Fotosearch

Getty images

Queerstock

Veer


space
© 2001 - 2014 AdRespect Advertising Education Program. All rights reserved.
Other works which appear on this site are the property of their various owners and are used for educational purposes, with no commercial intent.
space
Legal Statement and Terms of Use
Designed & Powered by Videotex


paid advertisement
paid advertisement