James Franco Dropped By Advertising Campaigns Over His Gay Themed Films
Posted by: Adam Stazer
http://www.back2stonewall.com/2013/03/james-franco-dropped-advertising-campaigns-gay-themed-films.html
In a red carpet interview last week at SXSW, James Franco suggested that he has been dropped from three advertising campaigns due to his involvement in two gay-oriented films he put out at Sundance, and not due to his image as the companies reported. He produced Kink and co-directed and starred in a forthcoming Travis Matthews film, Interior.Leather Bar. Franco suggested that this exemplifies the homophobia that still exists in American media. As many advertisers have already begun to notice, gays and lesbians will only continue to become an increasingly visible part of American society. While the exact reason for Franco having been dropped from these campaigns is unclear at this time, the depiction of raw gay sexuality as portrayed in these films was no doubt part of the conversation. Other explicit films depicting heterosexual sex rarely if ever raise an eyebrow among the public, and neither should these.
Gay-Themed Ads Are Becoming More Mainstream
Posted by: Danielle
http://www.huffingtonpost.com/2013/03/06/gay-themed-ads-mainstream-_n_2821745.html?ncid=edlinkusaolp00000003
Above is an article posted by the Huffington Post regarding the new Kindle ad that features a gay couple. I've been delighted to see this Kindle commercial running fairly often. What Kindle did really well in this ad was incorporate a gay couple into a story line that didn't center around their orientation. They essentially normalized this couple and more importantly they weren't necessarily the punchline. This is the best type of integration for LGBT couples in advertisements because it doesn't play off their perceived differences as a joke. Eventually more same-sex couples will seamlessly be incorporated into advertising, and it’s novelty will wear off with every ad (which the article refers to a bit as ‘going mainstream’), but that’s simply the process of normalization which I think should be the ultimate goal.
Do Gay People Really Make Up 3.5% of the Population?
Posted by: Mike Wilke
There have been many statistically significant marketing surveys over the years that generally seem to find about 5% to 7% identified as LGBT, so it is a surprise that these numbers turned out lower. However, any one survey that isn't an actual census is never enough to form a "truth" -- it takes multiple surveys using varied methodology to reach a consensus on a question.
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Statistics/Research
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CMI’s 12th Annual Gay &Lesbian Tourism Study
Community Marketing, Inc.
Key findings from Community Marketing’s 12th Annual Gay & Lesbian Tourism Study have been compiled from responses from self-iden- tified gay and lesbian consumers who read LGBT publications, visit LGBT websites, and attend LGBT events. With over 7,500 respons- es, this study polls more respondents than any other LGBT tourism survey, and offers valuable insights about consumers who may be reached through LGBT-dedicated marketing initiatives.
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Gay Consumer Index 2007 USA Gay Male Abstract
Community Marketing, Inc.
CMI’s Gay Consumer IndexTMstudy is the largest, most comprehensive, and most representative consumer study of its kind in history. The report is produced and published by Community Marketing, Inc., (CMI) in collaboration with Rivendell Media. Community Marketing, established in 1992, is proudly gay-owned and -operated, and we conduct our own research. The focus of CMI’s Gay Consumer IndexTMis to profile gay male consumer preferences, attitudes, spending patterns, behaviors, and motivations regarding a wide variety of topics, including: credit cards, automobiles, electronics, entertainment, social activities, politics, and television and print media. The study identifies the unique preferences and motivations not only by gender/orientation (i.e. gay or lesbian), but also by age cohorts. In addition, comparisons to findings for mainstream (heterosexual) adults areincluded throughout. The full report is rich with market data, insights, historical and trend perspectives.
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Gender Portrayals in Commercials Affect Career Choices - Men at Work, Women Sell Food, Cleansers
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GLBT Travel Survey
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Inside-OUT: A Report on the Experiences of lesbians, Gays and Bisexuals in America and...
Kaiser Family Foundation, Nov. 2001, Publication Number: 3193
Although more than three quarters (76%) of lesbians, gays and bisexuals believe there is greater acceptance today, roughly equal numbers (74%) report that they have experienced prejudice and discrimination, and about one third (32%) report that they have been the target of physical violence because someone believed they were gay, according to a new survey, Inside-OUT: A Report on the Experiences of Lesbians, Gays and Bisexuals in America and the Public's View on Issues and Policies Related to Sexual Orientation.
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Lavendar Dollars Are Very Green
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Lesbian Consumer Index 2007 USA Lesbian Abstract
Community Marketing, Inc.
CMI’s Lesbian Consumer IndexTMstudy is the largest, most comprehensive, and most representative consumer study of its kind in history. The report is produced and published by Community Marketing, Inc., (CMI) in collaboration with Rivendell Media. Community Marketing, established in 1992, is proudly gay-owned and -operated, and we conduct our own research. The focus of CMI’s Lesbian Consumer IndexTMis to profile lesbian consumer preferences, attitudes, spending patterns, behaviors, and motivations regarding a wide variety of topics, including: credit cards, automobiles, electronics, entertainment, social activities, politics, and television and print media. The study identifies the unique preferences and motivations not only by gender/orientation (i.e. gay or lesbian), but also by age cohorts. In addition, comparisons to findings for mainstream (heterosexual) adults areincluded throughout. The full report is rich with market data, insights, historical and trend perspectives.
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Outright 2006
Sarah Bridgman, Helen Croxson and David Muniz
Jointly commissioned by Channel 4, OMD Insight and GaydarRadio, Outright 2006 research is based upon a robust sample of 18,000 gay and lesbian respondents and 4,000 straight people. This makes the survey the largest ever to track the validity, strength, brand preferences and purchasing power of the UK gay and lesbian community. The study delivers a unique knowledge base essential to successfully communicate with this distinctive marketplace.
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The 2008 Prime Access/PlanetOut Gay and Lesbian Consumer Study
Prime Access, Inc., PlanetOut Inc. and Clark, Martire & Bartolomeo, Inc
Bravo, Apple, Showtime, HBO, Absolut, and Levi's, are the gay-friendliest brands, while WalMart, Dunkin Donuts, Cracker Barrel, Exxon Mobil, and Samsung earn the lowest marks from gay and lesbian consumers, according to the 2008 Prime Access/PlanetOut Gay and Lesbian Consumer Study released today.
Conducted by Clark, Martire & Bartolomeo on behalf of advertising agency Prime Access and PlanetOut, Inc.(Nasdaq: LGBT), the survey is one of the largest and most comprehensive surveys of gay and lesbian consumer habits and brand perceptions. A total of 2,259 adults aged 18-64 participated in the study, which was broken down into two panels: general population (1,502 respondents) and gay and lesbian population (757 respondents).
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Travelgayte, the german gay & lesbian travel market
Communigayte
No other group in the world travels more frequently internationally than German gays and lesbians. Why? A high standard of living and plenty of disposable income certainly help. As does an abundance of vacation (on average 30-37 days per year), coupled with over 12 national annual holidays. And an innate „Wanderlust“ – a compelling drive to explore and experience the world – certainly rounds out the mix. Overall, the German gay and lesbian community is one of the highest opportunity target groups within the travel category worldwide.
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